Project Brief
I worked with the team at Spreadfast to strategize the Information Architecture and the Visual Design for an innovative desktop application. The goal was to create an internal resource for the Target Brand Love team to capture customer engagement via social media. As the lead designer for the project, I helped create the framework for the application as well as the design language for the charts, graphs and interactive components.
Roles
UI,UX Designer
Company
Spreadfast for Target
Platform
Desktop Native Application
01
Information Architechture
The Challenge
To build an intuitive dashboard, the team and I did a lot of whiteboard sessions to really nail down the main features to highlight. From there, I took those notes and developed a full set of wireframe and designs.
02
Design Process
