T. Rowe Price
A mobile investment app that makes your money make sense — and your future feel within reach.
Overview
People don't avoid investing because it's hard — they avoid it because it feels hard
T. Rowe Price needed a mobile experience that met people where they were — not just confident investors, but first-time 401(k) holders who weren't sure what they were looking at. Working alongside product, research, and compliance, I shaped the app around moments of reassurance: a portfolio view that contextualizes performance instead of just reporting it, a retirement planner that shows progress rather than projections, and an onboarding flow that builds confidence before asking for commitment.
App overview
Portfolio dashboard
Key screens
Retirement planning
Onboarding flow
Let's build something together.
Currently exploring senior product design roles and consulting partnerships. If your team is building something complex that needs to feel simple, let's talk.