Vitamin Water
A web experience that matches the brand's energy — and still gets people where they need to go.
Overview
Big personality, zero friction
Vitamin Water's brand is loud, colorful, and unapologetic — but their existing web presence either dialed it back too far or let it overwhelm the product. I partnered with the brand and marketing teams to find the line: a responsive design system where bold color, type, and motion could breathe without competing with navigation or product content. The system scaled cleanly from desktop to mobile and gave the team a reusable framework they could extend to campaigns and seasonal launches without starting from scratch.
Product experience
Let's build something together.
Currently exploring senior product design roles and consulting partnerships. If your team is building something complex that needs to feel simple, let's talk.